MBA Marketing in Ahmedabad, Gujarat

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Marketing is considered among the top in-demand specializations of MBA in Ahmedabad and is one of the most lucrative career paths if you do it right. Unlike other management fields, marketing is not limited to academic performance. Marketing requires interpersonal skills, strong personality, people skills, general knowledge, market awareness, and overall outgoing persona. Brands and Agencies look for dynamic individuals who carry an out-of-the-box, sharp thinking and problem-solving approach.

In order to achieve your first steps into this diverse field, you will be required to appear for an entrance test to enter the best MBA colleges of Gujarat. Colleges prescribe cut-off scores of various entrance and competitive exams such as CAT (Common Admission Test ), GMAT (Graduate Management Admission Test), MAT (Management Aptitude Test), XAT, ATMA, etc. Based on the scores in these exams, you will be invited for a group discussion round and personal interview. Upon selection, you will be enrolled in a 2-year, full-time taught program. The course is generally divided into four semesters. For the program’s duration (depending on the college ), you will be taught one or more of the following subjects:
  • Market Research 
  • Strategy 
  • Communication
  • Advertising 
  • Media management 
  • Budgeting and Planning 
  • Organization and Operations 
  • Marketing Research and Analysis 
  • Sales and Sales management 
  • Product Design 
  • Presentation 
  • Digital Marketing 
  • Customer Relations
  • Public Relations 
  • Client Relations Management 
  • Profile Optimization 
  • Business Management 
  • International Marketing 
  • Exports and Imports 
  • Legal and Compliance 
  • Financial Management 
  • Behavioral Studies 
  • Micro and Macro Economics 

During the course, you will also be enabled with tools and programs for learning such as field trips. Training, internships, guest lectures, apprenticeship, market visit, practical projects, interviews, counseling, and Audio-visual resources. You will also be required to stay updated with current affairs, market news, corporate updates, and stocks. Upon completion of the program, you will be awarded a Master’s degree in marketing management. You will be prepared for on-campus placement and also for personal interviews for off-campus placement.

Based on your interest and specializations you can apply for positions such as Sales Manager, Marketing Manager, PR Manager, Communications manager, client services executive, relationship manager, Media manager, and advertising manager. You can grow to be a CMO or even an independent consultant to brands. Among interested recruiters, you will have companies, brands, corporates, multi-national companies, banks, tourism companies, government offices, advertising agencies, media buying agencies, media consultants, media companies, radio, newspapers, television channels, and non-profit organizations.  There is also a growing trend of marketing managers specializing in and taking charge of digital media as technology becomes a more integral part of advertising and communication.

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